Send, Track & Measure Your Email Campaigns 

All From Within Your GoldMine System

In just 3 easy steps, you can leverage the power of tracked email campaigns within GoldMine:

1. Prepare email templates using your favorite HTML editor and place these into the GoldMine Document Management Center

2. Insert tracked hyperlinks using the IntelliClick hyperlink wizard

3. Send your messages to your target audience by merging your template to a GoldMine contact group

For those using other email service providers, IntelliClick offers integration between GoldMine and Constant Contact, iContact or MailChimp. This provides you with an option to use these services to prepare and send your campaigns while having tracked information added directly to your GoldMine system in real time!

Our special web site navigation feature adds to the power of your campaigns, whether they are sent directly from GoldMine or other service providers. Benefit from the "digital body language" to prioritize recipient interests in each of your campaigns. Our Top Leads By Campaign report helps your sales team focus on the best opportunities.  

Track opens, clicks to your web pages, manage unsubscribes and go even further by tracking all the pages visited from each campaign you send. Using the IntelliClick eTrack and WebNav modules provides your company with a complete picture of interests being shown by recipients of your email campaigns. Our unique "One Click" Action Hyperlinks further enhance the response to your campaigns by making it easy for recipients to communicate with you without the need to use any forms.

Results appear immediately in GoldMine under the special CLICKTRACK tab.

Details of each behavior and the specific date, time and person who took action.

IntelliSend Special Mail Merge & Bounce Management Engine

1. Throttle the number of messages sent for a desired time interval

2. Schedule the date and time the emails are sent

3. Safe sender data integrity - Email addresses are automatically excluded when your group loads:

   • for those who have unsubscribed from previous mailings (CANSPAM compliance)

   • for those who have "reported as spam" from previous mailings

   • for those who are hard bounce undeliverable email addresses

4. Use a bundled SMTP relay service (Unified Email) to improve your deliverability

IntelliSend provides easy to use Bounce Management functionality to maintain the integrity of the email addresses stored in your GoldMine database.

Hard bounce undeliverable messages returned to the GoldMine inbox can be monitored and action taken to update records needing attention. Removal of bad emails can also be automated with a copy of invalid emails stored in GoldMine history for future reference. If an SMTP relay service (Unified Email) is used for the initial delivery of the messages, hard bounces can be easily processed via the IntelliClick wizard.

Reporting Features - Automated & On-Demand

IntelliClick includes reports which summarize the details of your campaign click track activity, breaking down each campaign and providing metrics to determine which are most effective. Real time information is available on demand or you can have it automatically delivered by email at time intervals and to recipients you designate.  

View details by campaign, by web page accessed, and by date and time; with specifics about those who access your pages.  Summaries across all your campaigns provide a snapshot and measurement for any time period you wish to measure.  

All reports are available on-demand from the GoldMine Report Center or you can have reports automatically delivered by email in PDF format to any number of designated recipients

Users of MasterMine For GoldMine can take advantage of predefined templates to drill down further using Excel based pivot table reporting. Analyze campaign results against virtually any additional parameters within your database (i.e. demographics, rep activity, sales, etc.) Then go one step further by using MasterMine to build target lists from your results to follow through on your results. Learn More