WebNav
- Personalized Web Site Visitor Tracking |
| Supplement
the effectiveness of tracked e-mail campaigns using the IntelliClick
WebNav module. WebPrints™
monitor page views as
visitors from your GoldMine and ACT email campaigns browse your
web site. Contact specific information is tracked for each campaign
that brought them to your web site. Information for each visit is added to
back to your GoldMine and ACT CRM solution in real time, allowing immediate and timely actions to be triggered. |
|
|
Get
a jump on your competition by engaging your business development team in
the sales process early, BEFORE others get their attention.
IntelliClick shortens the timeframe that you know about e-mail campaign
generated opportunities. Using the IntelliClick special "one click" literature request and fulfillment option will take action on your
behalf to "kick start" the sales follow-up process. |
| IntelliClick
monitors your visitors' "Digital
Body Language" by providing key details about their visit that
allow you to make informed decisions about opportunities identified.
Tracking goes beyond the first web site visit and continues to
monitor return visits for any period of time you designate. Simply opening
a web browser and returning to your site will allow tracking of their
subsequent visits to be tracked, providing a measure of their interest in
your products and/or services.
|
Your organization benefits from:
-
Seeing
which campaigns drive activity to your website
-
Using
prospect website activity to qualify readiness to buy
-
Viewing
patterns of interest specific and personal to each contact
-
Setting
dynamic queries which target your best prospects for sales
follow-up
|
|
|
