| IntelliClick
enables you to send tracked, personalized e-mail campaigns directly from
GoldMine, ACT (as well as others such as Constant Contact,
iContact and Microsoft Outlook). Special email hyperlinks, created by
the IntelliClick wizard, enable your organization to track, report and alert your
staff in real time as interest is being shown in your
eMarketing campaign. You can then track beyond the recipient's
first click using the IntelliClick WebNav module. It provides additional insight into your target audience interests by tracking
pages visited on your web site, even if they return days,
weeks or months later.
Key benefits
to your organization include:
-
Shortening
the sales prospecting cycle by engaging your sales team
early with proactive alert notification
-
Prioritizing
sales opportunities by knowing levels of interest based
upon prospects visits to your web site
-
Tracked
eMarketing response stored in your CRM system permits
effective audience segmentation for future campaigns
-
"One
click" call to action links for literature requests
and event registration, encourage better response rates
-
Comprehensive
reporting helps you manage tracked information to identify
your best opportunities for each campaign
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